Advertise on A1 Trails
Text ads appearing under the Sponsored Ads heading on each page of A1 Trails are generated by Google Adwords program for content networks. These ads are similar to the ads that appear in the results when a search is made on Google. There are two types of ads that you can choose: PPC (pay-per-click) and CPM (cost per thousand displays).
PPC ads consist of up to four individual text ads. An advertiser is only charged when their ad is clicked. Rates start at as little as a few cents per click, depending on the number of advertisers bidding for each ad space. You decide what rate you are willing to pay for each click and if your bid is among the top contenders it will appear on our site.
PPC ads appear only on pages that contain the keywords specified by the advertiser. For instance you could have your ads appear on all pages containing the words "A1 Trails" and "hiking". Of course there may be websites other than A1 Trails that contain the same keywords.
To have your ads appear only on the A1 Trails website, you could choose the site-targeting option in Adwords. Site-targeting is either CPM or PPC. CPM means that you pay a certain amount per thousand impressions of your ad, regardless of the number of clicks.
For both PPC and CPM ads an ad will only appear on a page if its bid is competitive with other bids for that ad space. Competitveness of PPC ads is determined not only by the price bid by each advertiser but also by the click-through rate for each ad. An ad with a high bid but a low click-through rate could be less competitive than other ads with lower bids.
To start your text ad campaign go to Google Adwords and sign up for the content network. You can start with as little as a few dollars. Rates for PPC ads on our site have historically varied from as little as a few cents per click to over 25 cents a click for the more popular pages.
To start your text ad campaign visit Google Adwords and sign up for the content network. You can start with just a few dollars.
Banner Ads
To enhance our visitors' browsing experience we have discontinued the display of banner ads.
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